The Jack Bauer of Bar Soaps

 

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Perusing through my FB, I stumbled upon an advertisement for the soap pictured above- Kiehl’s Ultimate Man Body Scrub Soap. I thought it was a great example of what Cosmetics: A Clinique Case Study  was talking about; there’s an obvious contrast between cosmetic products directed toward men and products directed toward women. The packaging, the label, the colors used, and even the language used to describe the product all contribute to making the product seem more appealing to men. What I’d like to know is- does it really make a difference? Are men really all that more likely to pick up this bar soap over say a Dove Beauty Bar?

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